How to Improve Your Web Site's Search Engine Ranking and Positioning...without getting blacklisted!
The days of faking out Google are gone. It's time to take search engine optimization seriously and spend your time in the right place.
Introduction
You've seen the SPAM e-mails:We'll submit your site to 50,000 search engines every week...for $50 a year!!
You've heard the guarantees:GUARANTEED #1 ranking in at least one of the major search engines!
You've believed the promises:Get your web site seen by more than 2MM visitors a month!
Now, you're about to have the taboos and truths about improving search engine ranking REAVEALED to you! FREE!!
It just doesn't make sense to me. So many people out there only want to take advantage of the roads to success if the path is an easy one and requires no work, no time investment and no money. When it comes to search engine strategy, this laid back, easy road approach simply backfires.
The most important reality you can learn from this document about search engine placement is this. You are in competition with your competition every day for higher search engine placement. You need to be at least as skilled as they are at web site positioning...if not a little better.
So, here we go...
Search Engine Taboos:
Taboo #1: Submit your site every month or every week to get the best placementThis is taboo for sure. Search engines have become smart. They look for commercial, automated submission companies sending repetitive listings. Your site could be blackballed from a search engine because it's being re-submitted too often. Technically, the best way to get your site "re-indexed" is to have it deleted first and then re-listed. The whole process can take up to six weeks.
A better alternative is to increase your rankings once listed through optimizing your site, adding new pages that compliment the overall strategy of the site, and using incoming linking strategies.
Taboo #2: There are more than 50,000 search engines on the InternetAlthough there might be this many search "utility" sites available out there, only a handfull of true databases exist. Search utilities just borrow search results from these main databases. Google, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.
Taboo #3: I need to get my web site submitted to every possible search engine possibleGoogle, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.
Taboo #4: I can get listed on every search engine for less than $50Anyone selling a search engine submission package for less than $200 will not be adding your site to all of the databases. And they certainly won't be spending enough time to perform all of the components required for true search engine optimization.
Now, Let's Look at Some Real Search Engine Truths:
Truth #1: Focus on page titles and keywords for best resultsInstead of quantity of submission, focus on quality of what you're wanting to be listed. Continually optimize your web pages and focus them. Instead of having a single page listing every product you sell, break up the page into subpages and optmize each page for those individual items. Find out what people are searching for (and how often) before you take the time to create those pages by visiting the Overture Keyword Search Tool.
You can even duplicate your home page into multiple sub-pages featuring one product per page. This way the visitor will find that page on a search engine and enter your site on what appears to be the home page.
Truth #2: Search engines still look at Meta TagsGoogle has greatly reduced the importance of "Meta Keywords." A few smaller search engines still give them moderate priority in their search results. However, Google does stil use the "Meta Description" as the source for what shows up under your page title on Google's free search results.
Truth #3: More Inbound Links = Higher Search Results PositioningIf there are 1,000 sites that have exactly the same content as your's, with the same optimized pages as your's, then why should YOUR web site be on the top of the list? The answer is simple and it's this. If other people with other web sites feel that your site important enough to have listed on their site as a resource, the search engines will see your site as being of higher value than other sites.
Now, of course, there are a BOATLOAT of strategies related to the type and quality of inbound links, but for this free article let's just say that inbound links are still one of the most important components of optimizing a web site for search engines.
In Summary...
There are really only two ways to attain and sustain a real presence in search engines. 1) You're going to have to pay a search engine specialist to do the job for you or 2) You'll need to learn the specifics of what to do.
Now, notice I didn't say that the second option is to do the work yourself. I just said you need to learn the specifics of what needs to be done. Once you know the components, you can instruct your web site designer how to optimize your pages. You can have a temporary employee go after inbound links for you. You can use automated tools to track your positioning.
All these are described in a mini-book I wrote called, Getting Brutal With Google. If you'd like to take a first step into the #2 option of learning what's involved, I can't think of a better resource.
The days of faking out Google are gone. It's time to take search engine optimization seriously and spend your time in the right place.
Introduction
You've seen the SPAM e-mails:We'll submit your site to 50,000 search engines every week...for $50 a year!!
You've heard the guarantees:GUARANTEED #1 ranking in at least one of the major search engines!
You've believed the promises:Get your web site seen by more than 2MM visitors a month!
Now, you're about to have the taboos and truths about improving search engine ranking REAVEALED to you! FREE!!
It just doesn't make sense to me. So many people out there only want to take advantage of the roads to success if the path is an easy one and requires no work, no time investment and no money. When it comes to search engine strategy, this laid back, easy road approach simply backfires.
The most important reality you can learn from this document about search engine placement is this. You are in competition with your competition every day for higher search engine placement. You need to be at least as skilled as they are at web site positioning...if not a little better.
So, here we go...
Search Engine Taboos:
Taboo #1: Submit your site every month or every week to get the best placementThis is taboo for sure. Search engines have become smart. They look for commercial, automated submission companies sending repetitive listings. Your site could be blackballed from a search engine because it's being re-submitted too often. Technically, the best way to get your site "re-indexed" is to have it deleted first and then re-listed. The whole process can take up to six weeks.
A better alternative is to increase your rankings once listed through optimizing your site, adding new pages that compliment the overall strategy of the site, and using incoming linking strategies.
Taboo #2: There are more than 50,000 search engines on the InternetAlthough there might be this many search "utility" sites available out there, only a handfull of true databases exist. Search utilities just borrow search results from these main databases. Google, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.
Taboo #3: I need to get my web site submitted to every possible search engine possibleGoogle, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.
Taboo #4: I can get listed on every search engine for less than $50Anyone selling a search engine submission package for less than $200 will not be adding your site to all of the databases. And they certainly won't be spending enough time to perform all of the components required for true search engine optimization.
Now, Let's Look at Some Real Search Engine Truths:
Truth #1: Focus on page titles and keywords for best resultsInstead of quantity of submission, focus on quality of what you're wanting to be listed. Continually optimize your web pages and focus them. Instead of having a single page listing every product you sell, break up the page into subpages and optmize each page for those individual items. Find out what people are searching for (and how often) before you take the time to create those pages by visiting the Overture Keyword Search Tool.
You can even duplicate your home page into multiple sub-pages featuring one product per page. This way the visitor will find that page on a search engine and enter your site on what appears to be the home page.
Truth #2: Search engines still look at Meta TagsGoogle has greatly reduced the importance of "Meta Keywords." A few smaller search engines still give them moderate priority in their search results. However, Google does stil use the "Meta Description" as the source for what shows up under your page title on Google's free search results.
Truth #3: More Inbound Links = Higher Search Results PositioningIf there are 1,000 sites that have exactly the same content as your's, with the same optimized pages as your's, then why should YOUR web site be on the top of the list? The answer is simple and it's this. If other people with other web sites feel that your site important enough to have listed on their site as a resource, the search engines will see your site as being of higher value than other sites.
Now, of course, there are a BOATLOAT of strategies related to the type and quality of inbound links, but for this free article let's just say that inbound links are still one of the most important components of optimizing a web site for search engines.
In Summary...
There are really only two ways to attain and sustain a real presence in search engines. 1) You're going to have to pay a search engine specialist to do the job for you or 2) You'll need to learn the specifics of what to do.
Now, notice I didn't say that the second option is to do the work yourself. I just said you need to learn the specifics of what needs to be done. Once you know the components, you can instruct your web site designer how to optimize your pages. You can have a temporary employee go after inbound links for you. You can use automated tools to track your positioning.
All these are described in a mini-book I wrote called, Getting Brutal With Google. If you'd like to take a first step into the #2 option of learning what's involved, I can't think of a better resource.
posted by Alfred Opare-Saforo at 2:04 PM
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