Friday, May 05, 2006

Friday, April 28, 2006

7 Secrets of successful Websites

  1. get in the mind of your customer!In order for you to sell to someone you have to know exactly what they want it sounds obvious but so many people seem to forget it. Before you with your website sit down for a while and imagine your customer is sitting write infront of you telling you what they want. How useful would that be? your website should be about the benefits it can offer and not its features. What are the benefits of your product? What is the customer getting out of your product. How are their lives going to be made easier or better.
  2. people don't read websites! . don't ask me why its probably because we just cant be bothered!.Reading a website is a whole new ball game. You really have to highlight what your potential customers want to know. Use boxes,bullet points, italics,Highlighting.
  3. to be continued....

Tuesday, April 25, 2006

How to Improve Your Web Site's Search Engine Ranking and Positioning...without getting blacklisted!

The days of faking out Google are gone. It's time to take search engine optimization seriously and spend your time in the right place.
Introduction

You've seen the SPAM e-mails:We'll submit your site to 50,000 search engines every week...for $50 a year!!

You've heard the guarantees:GUARANTEED #1 ranking in at least one of the major search engines!

You've believed the promises:Get your web site seen by more than 2MM visitors a month!
Now, you're about to have the taboos and truths about improving search engine ranking REAVEALED to you! FREE!!

It just doesn't make sense to me. So many people out there only want to take advantage of the roads to success if the path is an easy one and requires no work, no time investment and no money. When it comes to search engine strategy, this laid back, easy road approach simply backfires.

The most important reality you can learn from this document about search engine placement is this. You are in competition with your competition every day for higher search engine placement. You need to be at least as skilled as they are at web site positioning...if not a little better.

So, here we go...
Search Engine Taboos:
Taboo #1: Submit your site every month or every week to get the best placementThis is taboo for sure. Search engines have become smart. They look for commercial, automated submission companies sending repetitive listings. Your site could be blackballed from a search engine because it's being re-submitted too often. Technically, the best way to get your site "re-indexed" is to have it deleted first and then re-listed. The whole process can take up to six weeks.
A better alternative is to increase your rankings once listed through optimizing your site, adding new pages that compliment the overall strategy of the site, and using incoming linking strategies.

Taboo #2: There are more than 50,000 search engines on the InternetAlthough there might be this many search "utility" sites available out there, only a handfull of true databases exist. Search utilities just borrow search results from these main databases. Google, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.

Taboo #3: I need to get my web site submitted to every possible search engine possibleGoogle, MSN, Yahoo, and Ask Jeeves account for 85-90% of all search attempts. So, focus on these at first and you'll be well ahead of most.

Taboo #4: I can get listed on every search engine for less than $50Anyone selling a search engine submission package for less than $200 will not be adding your site to all of the databases. And they certainly won't be spending enough time to perform all of the components required for true search engine optimization.
Now, Let's Look at Some Real Search Engine Truths:

Truth #1: Focus on page titles and keywords for best resultsInstead of quantity of submission, focus on quality of what you're wanting to be listed. Continually optimize your web pages and focus them. Instead of having a single page listing every product you sell, break up the page into subpages and optmize each page for those individual items. Find out what people are searching for (and how often) before you take the time to create those pages by visiting the Overture Keyword Search Tool.
You can even duplicate your home page into multiple sub-pages featuring one product per page. This way the visitor will find that page on a search engine and enter your site on what appears to be the home page.

Truth #2: Search engines still look at Meta TagsGoogle has greatly reduced the importance of "Meta Keywords." A few smaller search engines still give them moderate priority in their search results. However, Google does stil use the "Meta Description" as the source for what shows up under your page title on Google's free search results.

Truth #3: More Inbound Links = Higher Search Results PositioningIf there are 1,000 sites that have exactly the same content as your's, with the same optimized pages as your's, then why should YOUR web site be on the top of the list? The answer is simple and it's this. If other people with other web sites feel that your site important enough to have listed on their site as a resource, the search engines will see your site as being of higher value than other sites.
Now, of course, there are a BOATLOAT of strategies related to the type and quality of inbound links, but for this free article let's just say that inbound links are still one of the most important components of optimizing a web site for search engines.


In Summary...
There are really only two ways to attain and sustain a real presence in search engines. 1) You're going to have to pay a search engine specialist to do the job for you or 2) You'll need to learn the specifics of what to do.
Now, notice I didn't say that the second option is to do the work yourself. I just said you need to learn the specifics of what needs to be done. Once you know the components, you can instruct your web site designer how to optimize your pages. You can have a temporary employee go after inbound links for you. You can use automated tools to track your positioning.
All these are described in a mini-book I wrote called, Getting Brutal With Google. If you'd like to take a first step into the #2 option of learning what's involved, I can't think of a better resource.

Sunday, April 23, 2006

Search results with the flavor of your site

You can already customize the style of your AdSense for search results. Now, you can customize the substance of them, using the new site-flavored search option available in your AdSense account. The learning technology used in site-flavored search offers a subtle flavoring of your results to match the themes and topics of your site. For example, if you've got a site about music, over time our search results might learn that when your users search for [bass], they mean the instrument - not the fish. Interested in getting site-flavored search for your search results? Just visit the AdSense Setup tab, choose AdSense for search as the product, and generate your search code as normal, making sure to select the Flavor search results to my site checkbox in the process. Since site-flavored search technology takes time to learn your site, you likely won't notice any changes right away -- but over time, you should see gradual improvements. Posted by Julie Beckmann - AdSense Publisher Support

Thursday, April 20, 2006

Jon Aquino's Mental Garden
found this interesting blog today by this jon guy seems like a cool techie he knows his stuff and has some interesting links too. enjoy

Wednesday, April 19, 2006

Wanna Make Money Online?: The Pros And Cons In Establishing An Ebay Store - By Mark Flavin
Ebay has provided some amazing opportunities for many people to earn online. This widely popular auction site has become the primary destination for users who wish to purchase anything – ranging from tangible products to digital items – hence making eBay a website visited by millions of people every day. Because of the volume of transactions happening in its pages, eBay has also become a virtual market place where thousands, if not millions, of dollars exchange hands on a daily basis as well.

Do you want a piece of that big, big pie?

Then you must first have to establish an eBay store.

Now, this is not a strong recommendation. This article is not meant as a sales pitch for a membership with eBay, rather, it seeks to present the advantages and disadvantages of building your own eBay store. You must remember that eBay isn’t the only place where you could peddle your goods. It is a good place where you could sell your items, but there are other alternatives you could consider. Should you settle with eBay? Or should you explore the alternative options? Let’s study the matter more closely.

There are most certainly a lot of benefits that could be gained from establishing your own eBay store. Let’s take a look at them.

* You’d be able to sell in a hotly visited environment. You’ll be able to expose your products to a wide array of prospects.

* Once you have upgraded to a Featured Store, you’d be given $30 worth of PPC keywords per month. This means that your store would appear prominently in the results for the particular keywords that users will search for. Such would most certainly drive more traffic to your auctions.

* A Featured Store would also deliver some advanced reports for your auctions. You could use the statistics delineated therein to improve the way you construct your sales pages, and the way you present your items for better efficiency in your future offers.

* A Featured Store will also allow you more eBay pages, which would mean more exposure for your products. It’s still a numbers game. The more auctions you have running, the more earning opportunities you could capitalize on.

* A Featured Store would allow you to reduce the size of the eBay banner appearing in your every auction. This would give you the chance to work on your page and bring the focus of your visitors to the items you will be selling.

* Ebay provides a certain level of seller protection and dispute resolution for potential problems you might encounter with your buyers.

Though these are great advantages for your online business, please bear in mind that they do not come without cost. There are also other disadvantages that are attached to having your own eBay store.

* Ebay stores don’t come free. A basic store setup would cost $15.95 per month. A Featured Store status would cost an even higher $49.95 per month. And the king of all kings, an Anchor Store, would require you to spend an onerous $499.95 per month.

* Having your own eBay store would pressure you to perform well when it comes to your sales. Though some may consider this as a benefit since such will motivate the seller to plan his course of action, the dangers will be experienced when you fail to earn enough profit to cover the cost of your subscription.

* People go to eBay expecting the best deals in the online market. You have to compete at this level, otherwise, the moment people would see the going rate for your auction, they’d immediately hop to the next item up for sale.

* You’d be bound by eBay’s selling policies. You cannot go around some of these restrictive policies, otherwise, you account can get suspended, or worse, terminated.

Establishing an eBay store is a solid choice for a business model. But you have to determine your goals as well as your marketing plan. Would an eBay store help you accomplish them? Or would selling your own goods in your own website, or through some affiliate automation program like www.clickbank.com , www.paydotcom.com or www.cj.com be better for your online business?

The choice is yours.

Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com

Mark recommends The Business Professional for increasing your profits online - http://www.markflavin.com/business.html

Article Source: http://EzineArticles.com/?expert=Mark_Flavin
Wanna Make Money Online?: Top Internet Business Earns Affiliate $1.8 Million In One Year - By Christopher Kyalo
What kind of money can one expect to generate from a top Internet business? The honest answer to that question may shock you. The answer is that there is no limit. There is no known ceiling yet to the income and revenue that a top Internet business can generate.

This is actually the top Internet business information that hype peddlers have used to great effect to get money out of people. In other words they have used the truth to peddle lies.

The truth is that fortunes are being quietly made on the net from many a top Internet business. One affiliate program known to this author recently paid out over $160,000 to their top affiliate in a single month. Just take an average of $150,000 a month and multiply this by 12 months and you get an affiliate income of a staggering $1.8 million a year.

After the bubble burst many folks put the idea firmly in their minds that there was no serious money to be made on the World Wide Web. Even with the emergence of many a top multi-billion dollar Internet business of the likes of Google Inc. in recent years, this mindset has not changed.

Deal with the facts only. Which are that there is no limit to what a top Internet business can earn – at least not as yet.

Learn more about the best Internet business from a blogger who rakes in thousands of dollars... and growing from their Internet business.

Tuesday, April 18, 2006

Blogging to the bank - the blue print to making money with blogs instantly
this is absolutely brilliant! i think blogging is the next big thing in internet advertising and i want in on it!